Process
How we take a D2C brand from audit to scale.
No black box. Every engagement follows the same six-step process — so you always know exactly what we’re doing with your budget, and why.
Step 01
Discovery & audit
We dig into your current ad accounts, website analytics, SEO standing and competitors to find exactly where growth is stuck — and where budget is being wasted.
01
02
Step 02
Strategy & roadmap
Findings become a 90-day roadmap: which channels to prioritise, budget allocation across Google & Meta, and the SEO foundations that need fixing first.
Step 03
Tracking & foundations
Pixel, CAPI, GA4 and conversion tracking are set up and verified before a single rupee is spent — so every decision afterward is based on clean data.
03
04
Step 04
Campaign build & launch
Google Search, Shopping & PMax, Meta prospecting and retargeting funnels, and content/SEO pages go live across the channels your roadmap points to.
Step 05
Testing & optimisation
Weekly creative, audience and bid testing cycles — guided by ROAS, CAC and contribution margin, not by what “should” be working.
05
06
Step 06
Scale & report
Once a channel proves its numbers, we scale budget into it — with clear monthly reporting tied to revenue, not vanity metrics.
EVERY STEP INCLUDES
Full transparency, start to finish
Weekly check-ins
A short call or async update every week — no waiting a month to hear how your budget is performing.
Live dashboard access
Real-time visibility into spend, ROAS and CAC across every channel we manage — no waiting for a report.
Direct access to strategists
You work directly with the people running your account — never routed through an account manager relay.
START WITH STEP ONE
Book a free audit and see your roadmap before you commit to anything.
20 minutes, no pitch — just a clear read on your current account and what step one would look like.